Cinderella's cross-over to the dark side was conceived in-house.
Inspired by Quentin Tarantino, we scratched our souls for violent tendencies and a splintered sanity. The children's fairy tale was reinvented as a noir thriller with photographer Tarun Khiwal, stylist Gautam Kalra and our creative clones who rewrote the story and illustrated the darker side of the beauty, calling her Sin-O-Rella.
Riding a Kawasaki Vulcan and sporting Christian Dior, she changed from a virtuous victim to a hard-boiled assassin with attitude. The photo shoots and illustrations were combined to present a mould-breaking fashion feature in ELLE magazine. (December 2008 issue).